MARK / GIUSTI Returns to the GCC – Press Days Riyadh & Dubai

MARK / GIUSTI, the Italian luxury lifestyle brand founded by Mark Farhat Giusti almost two decades ago, announces its official relaunch in the Middle East in partnership with The Qode, part of Karla Otto Group, one of the world’s leading luxury communications groups.

The relaunch will be marked by MARK / GIUSTI’s participation in two exclusive press days: Riyadh on 2 February and Dubai on 5 February 2026. These events will serve as the brand’s main regional press moments, while MARK / GIUSTI simultaneously strengthens its presence across Doha and AlUla through meetings, cultural engagement, and strategic partnerships.

Entirely handcrafted in Italy, MARK / GIUSTI is recognised for its refined bags, leather goods, accessories, and lifestyle projects inspired by architecture, mosaic art, and Mediterranean culture. Positioned within the contemporary luxury segment, the brand combines timeless aesthetics, sustainability, and bespoke craftsmanship with a strong cultural narrative.

MARK / GIUSTI is not new to the region. The brand has previously collaborated with leading luxury department stores including Harvey Nichols and Bloomingdale’s in Dubai and Doha, achieving strong commercial results while building long-standing relationships and deep market knowledge. The 2026 relaunch represents a renewed and strategic commitment to the GCC.

Beyond its core collections, MARK / GIUSTI is defined by its bespoke and personalisation services, creating one-of-a-kind pieces that are not available in the mainstream market. From fully customised luggage sets and accessories to personalised finishes in 18k gold foil or sterling silver, each piece is handcrafted in Italy and conceived as a unique expression.

As part of this next chapter, MARK / GIUSTI aims to strengthen its presence in the region as a luxury lifestyle and cultural platform, expanding beyond traditional retail through hospitality developments, private and independent projects, and direct-to-consumer experiential spaces described as “This Is Not a Store.”

This philosophy was first introduced in Milan in 2024 through Casa Giusti, the brand’s flagship creative hub located in the Porta Venezia Design District. Conceived as an evolving, apartment-style space, Casa Giusti connects art, design, sustainability, and community through installations, craftsmanship demonstrations, and cultural dialogue.

Founded by Mark Farhat Giusti, a British-Mediterranean creative of Lebanese origin, the brand is shaped by a cross-cultural perspective that naturally positions MARK / GIUSTI as a bridge between East and West, fostering meaningful dialogue through design, craftsmanship, and shared values.