THE LOVE ABUNDANCE INITIATIVE
stands as a symphony of actions, campaigns, and aspirations, all aimed at nurturing our community and environment, igniting a beacon for mental wellness, and forging pathways to parity and unity.
"We rise by lifting others" Robert G. Ingersoll
1- Empowering Charity Collaborations:
Each year, we stand tall in collaboration with chosen charitable partners, orchestrating a harmonious series of endeavours. These endeavours are not only a conduit for raising essential funds but also a testament to our commitment to galvanizing awareness around pressing issues. Past partnerships have seen us intertwine our eforts with Terrence Higgins Trust, Build Africa, and The Brain Tumour Charity, echoing our dedication to impacting lives.
2-Shining Light on Mental Well-being:
Our commitment to mental health radiates throughout the year, as we host an array of events that envelop those in need with compassion. Through these efforts, we cast light on mental health challenges, fostering a resilient community where support flows freely.
3-Sculpting an Inclusive Culture:
Every brand's essence thrives within its diverse tapestry of talent, a rich mosaic that defines its distinctiveness. We not only pledge to cultivate an inclusive internal culture but also to illuminate the path toward a world more equitable and harmonious. The "Spread Love" initiative is our clarion call, beckoning forth a series of internal endeavours. We gather around the table for DEH-focused lunch and learn sessions, traverse the terrain of a diversity calendar, and rally through campaigns that address and uplift these noble ideals.
With Love, Light and Kindness, together, we can weave a tapestry of compassion, enlivening every corner we touch.
We are proud to announce its collaboration with Bella Esperanza. selecting it as the charity of the year. This partnership underscores the brand's commitment to social responsibility and education, values deeply ingrained in the ethos of its founder, Mark Farhat Giusti.
A Shared Vision for a Better Future
Bella Esperanza, founded in 2023, is on a mission to bring education to children and revolutionise charity in a contemporary way. They are building their first primary school for orphans and underprivileged children on Tanzania, aiming to create a sustainable future for children who might otherwise be deprived of educational opportunities. The collaboration with MARK / GIUSTI will focus on raising awareness and funds to support these crucial projects.