Article: SUMMERLICIOUS - A Story by MARK / GIUSTI
SUMMERLICIOUS - A Story by MARK / GIUSTI
SUMMERLICIOUS
A Story by MARK / GIUSTI
A love letter to summer, slow living, and freedom.
A love letter to her.
This season, we’ve chosen to tell a story — not through trends, but through moments.
Our new campaign, Summerlicious, is more than a story about bags or a new campaign — it’s a narrative. A story of two creative souls — a couple known to the world yet grounded in simplicity — escaping the spotlight in search of stillness, love, and the kind of freedom only the sea can offer.
Through intimate scenes captured across the coast Summerlicious unfolds like a cinematic diary: slow mornings, hand-painted journals, mosaic totes worn like memories, and a shared belief that true luxury lies in presence, privacy, and purposeful choices.
At MARK / GIUSTI, we’ve always believed in craftsmanship that speaks softly and carries meaning and this story is told through scenes that feel lived-in, honest, and human.
Like our pieces, it’s timelessly crafted with care and intention. Discreet and effortless.
This campaign brings our MARK / GIUSTI values to life.
Follow the journey on our Instagram page @worldofmarkgiusti as the full story unfolds. Stay tuned for the short trailers and the full movie to be released at the end of the campaign.
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