EMBRACING SUSTAINABLE LUXURY: THE SS24 CAPSULE COLLECTION'S JOURNEY WITH VEGETABLE-TANNED LEATHER
Embracing Sustainable Luxury: The SS24 Capsule Collection's Journey with Vegetable-Tanned Leather
In the realm of luxury, where elegance meets environmental consciousness, MARK / GIUSTI is embarking on a transformative journey with its SS24 Capsule Collection. This collection, inspired by the timeless beauty of the Amalfi Coast, introduces three exquisite colors: Midnight Navy, Jet Black, and Ocean Blue. Beyond their visual appeal, these colours symbolise a commitment to sustainable fashion through the use of vegetable-tanned leather, reflecting the brand's dedication to responsible luxury.
Midnight Navy: A Dream of Infinite Depth
Midnight Navy captures the essence of the moonlit Amalfi Coast, where the night sky dances on the sea's surface. This deep, mysterious shade embodies the magic of the night, and it's a reflection of the inspiration drawn from the Amalfi's moonlit shores.
But this collection is not just about aesthetics; it signifies a crucial step towards sustainability. The introduction of vegetable-tanned leather in this collection marks the beginning of MARK / GIUSTI's ambitious goal to transition to 100% Vegetable Tanned Leather by 2024.
So, what makes vegetable-tanned leather special? It's a traditional and eco-friendly tanning process that utilizes natural plant extracts, like those from oak and chestnut trees. This approach is not only exquisite but also biodegradable, aligning with the brand's commitment to eco-conscious craftsmanship. With every Midnight Navy bag, you not only carry an elegant accessory but also contribute to a greener future.
Jet Black: A Symphony of Elegance
Jet Black, a color that embodies quiet elegance, takes centre stage in the SS24 Capsule Collection. Inspired by the golden age of black and white, this hue exudes timeless glamour and sophistication, reminiscent of the elegance of Italy in the 1950s and 60s.
But what makes this collection even more remarkable is its embrace of sustainability. By using vegetable-tanned leather, MARK / GIUSTI showcases its dedication to eco-conscious craftsmanship. Vegetable-tanned leather is not only exquisite but also biodegradable, making it a responsible choice for the planet.
Ocean Blue: Where Sky Meets Sea
Ocean Blue mirrors the crystal-clear waters and azure skies of the Amalfi Coast. It's the essence of serenity, the magic of the Riviera Amalfitana, and the inspiration behind our SS24 Capsule Collection.
This collection's introduction of vegetable-tanned leather signifies a commitment to sustainability. Unlike conventional tanning methods that use harmful chemicals, vegetable tanning relies on natural tannins from plants like oak and chestnut. It's a safer and eco-friendly choice, aligning with MARK / GIUSTI's commitment to a greener future.
The Sustainability of Vegetable-Tanned Leather
At the heart of this sustainability journey is MARK / GIUSTI's tannery, a founding member of the "Genuine Italian Vegetable-Tanned Leather Consortium." Here's a closer look at the remarkable characteristics of vegetable-tanned leather and its eco-friendly production:
Natural Dyeing: A Palette from Nature
Vegetable-tanned leather derives its unique colours from natural sources, such as oak and chestnut tannins. Unlike synthetic dyes, which can harm the environment, these natural dyes come from renewable plant extracts. They not only give leather its distinctive hues but also offer antioxidant, antibiotic, and antibacterial properties, adding another layer of eco-consciousness to each piece.
Made in Tuscany: An Eco-Friendly Hub
The Consortium operates in Tuscany, where its associated tanneries work harmoniously with the environment. This production district is a beacon of sustainability, excelling in technological advancements while ensuring the eco-friendly production of vegetable-tanned leather.
Circular Economy: Waste Becomes Raw Material
In line with the principles of the circular economy, the Consortium's tanneries utilize centralized treatment plants, transforming waste from various processing steps into useful raw materials for other supply chains. This resource-efficient approach minimizes waste and maximises sustainability.
Environmental Certification
Vegetable-tanned leather is processed using natural plant-based tannins, sourced from renewable sources. It possesses antioxidant, antibiotic, and antibacterial features, setting it apart from synthetic products.
Certified Quality
Tanneries in the Consortium undergo periodic verifications to ensure compliance with Production Regulations, with checks performed by independent certification bodies.
Social Responsibility
The Consortium follows ISO 26000 guidelines, prioritising environmental protection, human rights, transparency, and legality.
Nickel-Free
Tanneries within the Consortium adhere to strict standards, ensuring the absence of harmful substances like nickel.
Compliance with Standards
The Consortium complies with European and Italian norms, prioritizing human health, animal and plant species preservation, and landscape and heritage protection.
No Animal Is Killed for Its Skin
Raw hides used by the Consortium's tanneries come from cattle intended for the food industry, avoiding any unnecessary animal harm.
Work Ethic
The Consortium and its associated tanneries uphold regulations related to health, workplace safety, contracts, and wage equality without discrimination.
By choosing vegetable-tanned leather for the SS24 Capsule Collection, MARK / GIUSTI not only crafts exquisite accessories but also contributes to a more sustainable and responsible fashion industry. With every bag, you become a part of this inspiring journey towards a greener, more elegant future.
Join us as we continue our commitment to elegance, artistry, and environmental consciousness. Explore the SS24 Capsule Collection today and be a part of the change.
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